The Brough Superior SS100 is not just a motorcycle; it is a symbol of craftsmanship, luxury, and speed, often referred to as the “Rolls-Royce of Motorcycles.” Its story dates back to the early 20th century, when George Brough, a visionary in the world of motorcycles, set out to build a machine that would not only perform but also make a statement. Today, the Brough Superior SS100 remains one of the most iconic motorcycles ever created, renowned for its incredible speed, impeccable design, and historical significance.

The Origins of Brough Superior: George Brough’s Vision

George Brough’s passion for motorcycles was evident from a young age. His father, William E. Brough, had been involved in the motorcycle business since 1908, providing George with a solid foundation of knowledge and skills. From the age of 16, George participated in competitive motorcycle events, establishing a reputation in the motorcycling world. In fact, by 1912, George had won the prestigious London to Edinburgh and Back Trial three years in a row, solidifying his place in motorcycle history.

However, despite his early success, George had a falling out with his father in 1919, which led to his decision to strike out on his own. He founded the Brough Superior motorcycle company, determined to build motorcycles that would be “superior” to all others. His vision was clear: create a motorcycle that combined the power and performance of American bikes like Harley-Davidson and Indian with unparalleled attention to detail and luxury for the elite British market.

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Watch the 1925 Brough Superior SS100 in action on Jay Leno’s Garage!

Brough Superior: Craftsmanship and Innovation at Its Best

Brough Superior motorcycles were not mass-produced like other bikes of the era. Each bike was hand-built to order, tailored to the specific preferences of its owner. George Brough employed the finest materials, paying meticulous attention to detail in every aspect of the design, from the frame to the handlebars. Every motorcycle was assembled twice to ensure perfection: once for testing and adjustments, and again for the final assembly with detailed finishes.

Brough’s motorcycles were not just functional machines; they were works of art. His custom-built motorcycles were meant to be more than just transportation; they were a statement of wealth and status. The bespoke nature of each Brough Superior made it a highly desirable commodity for the upper class, especially in an era when society was still deeply divided by class.

The Birth of the Brough Superior SS100

In 1924, Brough launched the SS100, a motorcycle that would go on to become a legend. The SS100 was the embodiment of George Brough’s vision of combining cutting-edge engineering with luxury. It was a powerful motorcycle, capable of reaching speeds in excess of 100 mph, a feat that was extraordinary for its time. The SS100 was powered by a JAP 986cc V-twin engine, capable of producing 50 horsepower, a significant amount of power for the era.

The bike’s design was a breakthrough in motorcycle engineering, featuring a duplex cradle frame for better stability and handling, as well as Brough’s patented Castle forks, which provided a combination of lightness and strength. The SS100 was one of the first motorcycles to feature rear suspension, a crucial development for improving ride comfort and stability at high speeds.

Record-Breaking Performance and Competitive Success

The Brough Superior SS100 quickly became known for its speed and handling, and it made an indelible mark in the world of motorcycle racing. George Brough and his colleagues, including the legendary Bert le Vack, pushed the SS100 to its limits, achieving numerous world records in the late 1920s and early 1930s.

In 1927, George Brough and Freddie Dixon set a record of 130 mph (210 km/h) on the SS100, breaking barriers in motorcycle speed. Brough himself broke his own record in 1928, reaching 130.6 mph (210.2 km/h). The SS100’s performance in races and time trials helped solidify its reputation as the premier motorcycle of its time.

The Evolution of the SS100: Models and Specifications

The Brough Superior SS100 came in several variations, each designed to cater to different needs and preferences. The SS100 “Alpine Grand Sports” was a touring model that featured a full specification for long-distance travel, while the SS100 “Pendine” was a racing variant built for speed, named after Pendine Sands in Wales, where Sir Malcolm Campbell set multiple land speed record.

The SS100 was powered by a range of JAP engines, ranging from 980cc to 996cc, and was equipped with a three-speed Sturmey-Archer gearbox, later upgraded to a Norton four-speed gearbox. The bike’s custom nature meant that no two SS100s were identical, with every owner having the opportunity to personalize their machine to their exact specifications. Options included different handlebar shapes, frame styles, and suspension systems, making each SS100 a unique creation.

The End of an Era: The Legacy of the Brough Superior SS100

The production of the Brough Superior SS100 came to an abrupt halt during World War II, when the factory was repurposed to produce components for military aircraft. By 1940, the last SS100s were built, and the iconic motorcycle ceased production.

Although the production of the SS100 ended, its legacy continued to thrive. In the years that followed, Brough Superior motorcycles became highly sought after by collectors, and the SS100 remains one of the most revered vintage motorcycles in the world. In 2008, a 1934 Brough Superior SS100 sold for a world-record price of £166,500 at the Stafford Motorcycle Show, further cementing its place in motorcycle history.

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Check out another video featuring the 1930 Brough Superior SS100 on Jay Leno’s Garage!

Conclusion: The Enduring Legacy of the Brough Superior SS100

The Brough Superior SS100 is a true masterpiece, a motorcycle that combined unrivaled performance with meticulous craftsmanship. It was not just a machine but a symbol of luxury, innovation, and speed. The SS100’s place in history is secured, not only for its engineering excellence but also for its cultural impact, representing an era of bold visionaries who pushed the boundaries of what was possible. The Brough Superior SS100 may no longer be in production, but its legacy continues to inspire motorcycle enthusiasts and collectors worldwide.