Eva Herzigová is more than just a face of the 1990s fashion world; she represents an era of supermodels who shaped not only fashion but also the cultural narrative of beauty. Known for her iconic campaigns, including the groundbreaking Wonderbra ad, Eva’s journey from humble beginnings in Czechoslovakia to becoming one of the world’s most celebrated supermodels is nothing short of extraordinary. But her story doesn’t end with her high-fashion career. As she transitions into family life, embracing simplicity, sustainability, and a new sense of purpose, Eva has proven that there’s more to her legacy than just fame.
From Humble Beginnings to Global Stardom
Eva Herzigová’s journey began in the industrial town of Litvínov, Czechoslovakia, where she was born on March 10, 1973. Growing up in a modest family, with her mother working as an accountant and her father an electrician, Eva’s life seemed destined to follow a conventional path. However, her striking beauty and impressive 5-foot-11 stature caught the attention of a local modeling agency at the age of 16. She entered a modeling contest in Prague, emerging victorious, which marked the beginning of her meteoric rise in the fashion world.

Her win at such a young age wasn’t just about looks; it was a sign of her inner strength and determination. Despite coming from a background far removed from the glamorous world of modeling, Eva’s ambition and resilience fueled her ascent. Her early success gave her the opportunity to move to Paris, where her modeling career truly took off.

Take a step back in time and relive the iconic moments of Eva Herzigová’s supermodel journey. Watch her transformation in this stunning video that showcases the timeless beauty and talent of a fashion legend!
The Rise of Eva Herzigová: Breaking Through the Fashion World

In Paris, Eva’s career exploded, particularly after her captivating 1992 Guess campaign, which was shot by renowned photographer Ellen Von Unwerth. These photos introduced her to the fashion world and cemented her position as one of the most sought-after models of the time. But it wasn’t until 1994, when she became the face of the Wonderbra campaign, that Eva became a global sensation. The campaign, which featured her in the iconic “Hello, boys!” ad, combined her natural beauty with playful confidence, and quickly became a cultural touchstone, making Eva a household name.

Throughout the 1990s, Eva’s career flourished as she worked with top fashion houses like Versace, Chopard, and Louis Vuitton, solidifying her status as one of the most important supermodels of her time. Her success was not just limited to high fashion; her image became synonymous with glamour and sophistication. Whether gracing the covers of over 30 Vogue editions or walking the runways for elite designers like Dior and Jean Paul Gaultier, Eva’s presence in the fashion world was undeniable.

The Height of Her Supermodel Fame: Dominating the 90s Fashion Scene
The 1990s were the golden years of supermodels, and Eva Herzigová was at the very top of that list. Alongside modeling giants like Linda Evangelista and Christy Turlington, Eva defined the era’s beauty standards. She was not just another face in the crowd; she was an icon, a name synonymous with both grace and strength.

Eva’s career reached its peak in 1996 when she was named one of Forbes’ highest-paid models, a testament to her influence in the industry. Her contracts with major brands like Revlon and her campaigns for Zadig & Voltaire showed her versatility, blending high-end glamour with edgy, artistic flair. It was clear that Eva had become a defining figure in an industry that was rapidly changing and evolving.
Her success wasn’t just about looks; it was about the aura she brought to every campaign, every runway, and every photoshoot. Eva had the rare ability to transform a fashion shoot into an art piece, combining beauty with an emotional connection that resonated with her audience.

In this video, Eva shares her approach to connecting with the camera, a skill that was key to her widespread success and iconic status in the fashion world.
The Shift to Family Life: Eva Herzigová’s New Chapter
In 2006, Eva made a pivotal decision that would reshape her life. She married Gregorio Marsiaj, and together they had three children: George, Philipe, and Edward. This new chapter in her life led her to move away from the bustling urban life of London to the more serene and family-focused Italian countryside. It was there, surrounded by nature, that Eva found the time and space to fully embrace motherhood, far from the media spotlight.

Eva’s decision to prioritize her family wasn’t just a personal choice—it was a reflection of her evolving values. During the pandemic, she took on the role of homeschooling her children, intertwining education with outdoor activities like gardening and storytelling. For Eva, this was a return to simplicity—a way to reconnect with herself and her children in a meaningful, fulfilling way. Her new life was not just about being a supermodel; it was about creating a nurturing environment for her family, where love and growth took center stage.

Eva Herzigová Today: Embracing Simplicity, Sustainability, and Purpose
Eva’s journey has not been just about beauty and fame; it’s also been about embracing a lifestyle that is aligned with her values. The pandemic played a significant role in shaping her current philosophy, prompting her to cut down on digital distractions and focus on what truly mattered: nature, family, and sustainability. Living in the countryside allowed Eva to immerse herself in the restorative power of nature, and she now uses her platform to promote environmental responsibility.
One of the most remarkable aspects of Eva’s current life is her commitment to sustainability. She has become an advocate for eco-friendly living, teaching her children the importance of caring for the environment. Her passion for sustainability has also influenced her work in the fashion industry. Eva has become more selective in her modeling engagements, choosing projects that align with her eco-conscious values.

At 50, Eva remains a striking figure, not just in terms of her appearance, but in her outlook on life. Her beauty has evolved, shaped by her experiences, her focus on self-care, and her commitment to living with purpose. She is an advocate for natural beauty, refusing to conform to societal pressures to maintain youthful appearances. Instead, Eva embraces her age, recognizing that true beauty comes from within.

Take a journey through Eva Herzigová’s extraordinary career! Watch this video for a captivating look at her rise from the early 90s to her evolution in the fashion world, highlighting key moments and iconic milestones.
Final Thoughts: A Life of Reinvention and Enduring Impact
Eva Herzigová’s story is one of reinvention, resilience, and enduring impact. From her early days in Czechoslovakia to her reign as one of the world’s most successful supermodels, and now as a mother and advocate for sustainability, Eva has proven that true success isn’t just about external achievements—it’s about finding balance and purpose in every stage of life.
Her move to Italy and her focus on family and sustainability reflect a profound shift in her priorities. Today, she is a symbol of how a life can evolve, from one of glamour and fame to one of meaning and fulfillment. Eva’s legacy, shaped by her beauty, her values, and her commitment to the environment, will continue to inspire generations to come.
Eva Herzigová’s story invites us to reflect on our own journeys. It reminds us that beauty and success are not just about appearances—they are about living authentically, embracing change, and making an impact that lasts beyond the spotlight.